Isador Magid and Narre Warren

The City of Berwick Civic Centre was opened in December 1978 on land donated by the developer, Isodor Magid, whose Overland Construction Corporation built the Fountain Gate Shopping Centre, which opened in March 1980  (you can see where Magid Drive and Overland Drive at Fountain Gate got their name.) Mr Magid also developed the innovative Fountain Gate Housing Estate off Tinks Road, in the mid 1960s.  The Civic Centre became the City of Casey Civic Centre and has now become redundant due to the construction of Bunjil Place, which opened in October 2017.

In my mind, there are two people who had a profound influence on the development and direction of the town of Narre Warren - Sidney Webb in the nineteenth century and Isador Magid in the twentieth century. I have written about Sidney Webb before - around 1888, he built the first shops in Narre Warren, he agitated for the Narre Warren Railway Station to be built, which opened 1882 and he donated land for the school and the Mechanics' Institute.  Fast forward 90 or so years and another force  hit Narre Warren when Mr Magid opened the Fountain Gate Shopping Centre, which had a major effect on how we shopped - traditional local shopping strips began to decline as people flocked to Fountain Gate (and still do).  The Shopping Centre also encouraged other development - such as new housing estates, new businesses  and new transport links.  Even though Sidney Webb's Webb Street shopping has declined in importance as a shopping strip in the face of Fountain Gate Shopping Centre, I fully believe that Sidney Webb would approve of  Isador Magid's shopping centre as both men obviously had the same  entrepreneurial flair and vision. 

Before Fountain Gate, Isador Magid developed, amongst other things, the  Princes Domain housing estate in Hallam in the early 1960s and the Mountain Gate Shopping Centre at Ferntree Gully in 1961 (perhaps inspiring the name for Fountain Gate). He donated land for the Alexander Magit Memorial Infant Welfare and Preschool Centre in Harwell Street in Ferntree Gully, which was established in 1967 and has just celebrated it's 50th anniversary. The Centre was named in honour of his father, Alexander Magit (the family surname was later changed to Magid). You can read about the Centre's 50th anniversary on the City of Knox's website here. Another development was the  Brandon Park Shopping Centre at Wheelers Hills which opened in 1970. 

Isador Magid received the Key to the City of Berwick at a ceremony held May 20, 1993. This was the highest award the City could bestow, according to the Mayor, Cr Trevor Smith.

Berwick Journal  May 31, 1993

Apart from his property company Mr Magid was involved in many philanthropic activities however there is an interesting 'twist' to his story and that is, he was responsible along with his business partners George Shannon and Henry Korbritz, for introducing Twisties (that gastronomic delight!) into Australia. According to Wikipedia, the on-line encyclopedia that is an interesting (but sometimes not always accurate) source of information for popular culture -  In the early 1950s Melbourne businessman Isador Magid imported a rotary head extruder from the United States which initially did not work. After bringing out a technical expert from the USA as well as receiving valuable advice from the CSIRO, Magid started producing Twisties. The product was popular but large scale distribution was difficult so Magid decided to sell the machine and the brand in 1955 to Monty Lea from Darrell Lea for £12,000. Monty and his brother Harris experimented with the machine further using rice and various flavourings. Twisties became popular in Australia - some of its early success is attributed to promotional activity that included advertising the product on Graham Kennedy and Bert Newton's TV show In Melbourne Tonight, making it one of the earliest products advertised on that program. After an unsuccessful attempt to launch Twisties in the UK and competition for shelf space in Australia the Lea brothers agreed to sell the Twisties brand to the Smith's Snackfood Company.

Isador and his wife Ira, had arrived in Australia from Shanghai in 1948. They had four children  of which two pre-deceased them. In the 1986 Queen's Birthday Honours list Isador received an A.M. 'for service to the Community, particularly the Jewish community'.  He died in November 2004 at the age of 91. 

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Start of the Fountain Gate Shopping Centre

These fourteen photos are labelled 'the start of the Fountain Gate  Shopping Centre' They were taken by a now unknown City of Berwick staff member and show, as the name suggests, the start of the construction of the Shopping Centre.  The Fountain Gate Shopping Centre was opened on March 11, 1980 by the Governor of Victoria, Sir Henry Winneke, so these photos were most likely taken early 1979.

This is the view looking back towards the Civic Centre, which was officially opened on December 8, 1978, also by Sir Henry Winneke. Sir Henry was the Governor of Victoria from June 1974 until March 1982.

Another view looking towards the Civic Centre

Another view to the Civic Centre - there is the double storey section and what looks a bit like a colonnade on the right is section that faces the carpark on the Library side, you can see it better in the photo, below.

Similar views as above.

This is taken from the verandah on the east side of the Civic Centre, looking north.

I believe this is a view to the houses in the Fountain Gate Housing Estate on the west side of the Centre, possibly Raven Court or Fountain Drive and Summerlea Road, looking over what would be the Max Pawsey Reserve.

I believe this is looking north towards the transmission line that runs parallel to Brundrett Road in Narre Warren North

A nice row of pine (or are they cypress?)  trees - is it the same one as in the shot above? In the aerial below from January 9 1978 there are a few hedges of pines or cypress, not sure which one this is.

This is aerial of the Civic Centre (centre of photo)  and the Fountain Gate Housing Estate (top left of photo)  was taken January 9, 1978. I've included it here to see if it will help me get some orientation on the photos, hasn't really helped but it might help you. It does however show the landscape before the shopping centre was constructed. The building on the right of the Civic Centre is the Brechin Homestead, built in 1937 and demolished around 1990. You can read about it here.

I feel that this is looking north towards Narre Warren North

I think this is looking west to the Fountain Gate Housing Estate and Tinks Road

This is what became Magid Drive looking towards the Princes Highway

Looking west and the one below is looking south west. The trucks are an International Loadstar and an International Acco - both would have been made at the International Harvester Factory at Dandenong.

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Narre Warren and Fountain Gate Estate

In the last post we looked at some of the early housing sub-divisions in Narre Warren, and in the aerial photographs we saw Brechin, which was located on the site of the current Fountain Gate Shopping Centre . Brechin was built in 1937 for John Lloyd (1906-1984). His uncle, Charles Duplan Lloyd (1863-1937) had purchased the Holly Green property in 1924, from the Webb Family, and had moved his Glen Iris jersey cattle stud from Glen Iris to Holly Green. When John inherited the property he changed the name to Brechin.

A contemporary report on Brechin. Our Archive has an original of the article, but unfortunatley, there is no indication which paper if was from.

John Lloyd was one of the foundation members of the Narre Warren Fire Brigade and a member of other Narre Warren organizations such as the Hall Committee, Progress Association and he was also involved in many other Community organisations. The Brechin house was described as being of 'American Californian mission architecture'. It was demolished around 1990, though parts of the garden, including some of the magnificent trees you can see in the photograph below, still remain. The garden is on Brechin Drive, off Overland Drive in Narre Warren.

An aerial of Brechin, taken in the 1980s. Below is a close-up of the lavender hedge leading to what looks like a sun dial or bird bath.

The Fountain Gate housing estate, in Narre Warren, was developed by Isador Magid in the mid 1960s. He employed Robin Boyd to create the Estate on Radburn principles, which involved separating pedestrians and vehicles by providing short cul-de-sac entries and internal spines of open space. Prominent architects were also employed to design Protoype houses. The Fountain Estate is bounded by Tinks Road, Sweet Gum Avenue, Prospect Hill Road and Dawn Avenue and is listed in the City of Casey Heritage Scheme as being of local significance and possibly State significance and an innovative and imaginative housing development. Some individual houses also have Heritage listing. The fountain at the entrance to the Estate, was designed by Robin Boyd, and also has Heritage Listing.

This is a close-up of the January 1972 aerial, which was in the last blog post, showing the Fountain Gate Estate. Below is the map of the Fountain Gate Estate precinct which has Heritage listing.

This map and much of the information on the Fountain Gate Estate comes from the City of Berwick Heritage Conservation Study, 1993, prepared by Context Pty Ltd.

Isador Magid and his Overland Construction Corporation donated land to the City of Berwick for their Municipal Offices and for park land, and also built the Fountain Gate Shopping Centre. This was very innovative at the time, as it was a new planning concept to combine housing with a Civic Centre and a major shopping centre. Fountain Gate Shopping Centre was opened on March 11, 1980 by the Governor of Victoria, Sir Henry Winneke, which makes it thirty years old.

Narre Warren News , Issue 2, Volume 8 1980.

This is the report from the Narre Warren News, the community newsletter, from Issue 2, Volume 8 1980. Fountain Gate Shopping Centre obviously did have 'the attractions and competitive shopping' to succeed as it has expanded on a number of occasions since opening.

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