Monday 13 February 2017

Sperry New Holland Factory at Cranbourne


The Sperry New Holland building at Cranbourne, c. 1992

Sperry New Holland commenced operations in Victoria at Dandenong in 1955. They manufactured agricultural equipment including hay balers and hay bale elevators.  In 1980, they purchased a 46 hectare site (around ten times the size of their Dandenong operations) in Cranbourne-Berwick Road, Cranbourne. They built a 2 hectare factory and it opened around 1982. Initially there were over 400 people employed  but a recession hit within 18 months and there were redundancies and layoffs. In 1985 the Company was taken over by the Ford Motor Company, but continued producing machinery and also made parts for car manufacturers. 

The factory had its own spur line from the main South Gippsland Railway line, The spur line went into what is now the The Shed, a skate board facility,  so  I presume it was used a for despatch. If you are interested in railway infrastructure then there are some photographs of the old line on the Vicsig.net website, here.


These are New Holland harvesters, made in Cranbourne, 

The Ford  New Holland factory closed down around 1992  as  operations were shifted to New South Wales and sadly,  workers were made redundant. The entire site was sold to the Cranbourne Shire for five million dollars. The Casey Cardinia Library Corporation moved into the Administration building in 1996 and the main factory building is now the Terry Vickerman Indoor Sports Centre.

Terry Vickerman was the Cranbourne Shire Chief Executive for 22 years until he retired in December 1994, after the Council amalgamations. He was responsible for the purchase of the building, which was not without its critics. The Shire of Cranbourne Ratepayers and Residents Association threatened to stand candidates against the sitting councillors who had voted for the purchase - the gist of the complaints against the purchase were that the Council had not provided enough information on the transaction and that residents outside of the Cranbourne township would have to pay for the site but would obtain no benefit from it.


Cranbourne Sun March 16, 1992. It's  a scan of a photocopy, so it's  a fairly ordinary image, but if you click on the photo you can enlarge it and read it.

It depended on who you asked if the cost of the site at five million dollars was reasonable or not.  It does appear that many ratepayers were unhappy with not only the initial purchase price but with the money required to convert it to its new purpose - an estimated ten million dollars. However, according to a report in Hansard on May 3, 1994, the local member Gary Rowe (Liberal member for the Legislative Assembly seat of Cranbourne from 1992 to 2002) considered that the five million dollars was a  'bargain basement ' price.


Hansard May 3, 1994. Access Mr Rowe's full speech here



This was in the Cranbourne Sun of June 14, 1994 - the artist's impression of what would become of the Sperry New Holland site -  Cranbourne City Council's municipal leisure, culture and entertainment complex. The site will spread over  a massive 65 acres. Planned facilities will include a huge indoor sports centre, an entertainment centre, an aquatic centre, a cultural centre incorporating a library as well as parklands and a lake.  It didn't all happen!

Over all -  whether the artist's impression did or did not eventuate or  whether the five million dollars purchase price was a waste of tax payers money or  a bargain - 25 years on  the site and its associated buildings are now a real asset to not only the Cranbourne community but further afield - there is the Cranbourne Library, the incredibly busy Casey Indoor Leisure Complex (Terry Vickerman Centre),  The Shed Skatepark, The Factory Rehearsal Centre for the Arts, the Casey RACE (Casey Recreation and Aquatic Centre) and the  Balla Balla Centre.



We found this envelope the other day in a cupboard in a store room at Cranbourne Library - it was the key cupboard,  all the keys are still there -  but we souvenired this for the Archive, as it has the Sperry New Holland logo and the Cranbourne address!

5 comments:

Anonymous said...

Thanks for this really interesting article We were just trying to remember the history of all the buildings a few weeks ago. AT

Anonymous said...

Thank you for this wonderful article that took me down memory lane. My father worked for Sperry you Holland that later became Ford New Holland and was made redundant in 1992. He worked for the company for 20 years.

Anonymous said...

I would skate around what would of been their test loop (seen in the first photograph) before school and wondered for years what would of been driven on it. Glad I know now. Thank you

Ed Johnson said...

I worked for Sperry New Holland, Ford New Holland now New Holland Agriculture based in Sydney and owned by Fiat. The Cranbourne facility was the brainchild of the then CEO Mr GFJ (Jack) Scott who unfortunately passed away just prior to the completion and official opening. I have always lived in
WA, but seeing this article brings back all the memories of the good times had during my many visits to Cranbourne all those years ago.

Anonymous said...

My father Paul Nyssen a Dutch migrant in 1950 worked for
New Holland most of his life, he was the marketing manager in Australia, in 1965 the company moved him to Belgium along with 8 children...I would often hear him talking about
the factory in Dandenong etc..how sad that this is all gone now!